The Challenge
The client had an outdated e-commerce platform built on legacy technology. Page load times exceeded 8 seconds, mobile experience was poor, and the checkout flow had a 75% abandonment rate.
Our Solution
We rebuilt the entire platform using a modern headless architecture with Next.js on the frontend and a custom Node.js API backend. The new design was mobile-first, with a streamlined 3-step checkout process and integrated payment gateway.
Results
40% increase in conversion rate
70% improvement in page load speed
55% reduction in cart abandonment
£2.3M additional revenue in first year
Technologies Used
Next.jsNode.jsPostgreSQLStripeAWSTailwind CSS
SOVRAN DIGITAL transformed our online presence. The new platform is lightning fast and our customers love it.
Sarah Johnson
CEO, RetailCo
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